Campaigns to promote physical activity and reduce obesity among children should focus more on active outdoor play, according to a study led at the University of Strathclyde.

The Active Healthy Kids Scotland Report Card 2016 has found that children’s physical activity levels are continuing to fall short of recommended levels.

By contrast, they are still spending far more than the recommended maximum of two hours’ free time a day in front of screens.

The researchers have proposed that strategies to promote physical activity and reduce screen time should place a higher emphasis on playing actively outdoors, something children could potentially do 365 days a year.

The 2016 Report Card, entitled Unplug & Play, has been produced by the University of Strathclyde with the University of Aberdeen.

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